Food for thought

Our in-depth, informative content explores the latest trends and challenges across HR, IT, Digital, and Sustainability.

IMMERSE YOURSELF

Joel Wilkinson, Senior Director, Brand Solutions at Finecast, explains what Addressable TV is, how it works, and why it’s good for brands of all sizes.

TV has long been thought of as the home of brand-building, a place where big brands spend millions to reach people watching programmes in their homes and drive awareness that will ultimately lead to a purchase.