Digital Marketing Masterclass
Connect, learn, and elevate your strategy
The 2025 digital marketing landscape demands adaptability and innovation as technology accelerates and consumer expectations shift. From AI-driven personalisation to evolving content platforms, crafting impactful campaigns requires embracing change while staying rooted in authenticity and connection.
This Masterclass will explore these key questions:
- How can marketers leverage AI and automation to deliver hyper-personalised, impactful campaigns at scale?
- What strategies ensure success in a privacy-conscious world with evolving consumer expectations?
- How can brands create engaging, cross-platform content that drives meaningful connections and ROI?
Join us at the Digital Marketing Masterclass to explore the latest strategies, gain insights from industry experts, and network with peers who are navigating the same challenges.
What to expect
- Expert insights: Dynamic 10-minute presentations from leading digital marketing experts
- Roundtable discussions: Tackle your unique challenges with peers and experts.
- Keynote case study: Real-world digital marketing strategy from a leading brand.
- Networking lunch: Continue the conversation over a light lunch.
- Tailored content: Share your challenges at registration to shape the discussion.
Take the next step
Gain new perspectives and actionable insights to elevate your digital marketing strategy.
Alison has gone from selling dream holidays to creating the digital strategies that inspire them. A foray into travel marketing became a passion that evolved in parallel with the digital revolution—from early web marketing to today's complex customer experience strategies. She has led the digital transformation for the AAT Kings' group for five years and Adventure World Travel for 5 years prior to that, combining frontline consumer and travel agent knowledge with innovative marketing strategy...
