Why Use a Content Management System?
For an organization to succeed, it needs to get its message out. Having fantastic content is a good start, but how will you make sure people read it? And how will you measure its success, so that you can be sure it’s really as good as you think it is? Traditional methods of publishing content can be inefficient and lacking in the data needed to make the best decisions. Without the right tools, even your best content will be vastly underutilized.
Demands on Marketing Leaders
Marketing Leaders are under increasing pressure to execute successful digital marketing programs that accelerate the growth of the business. That means they need to deliver fresh, personalized multichannel experiences to engage their audience at each step along the customer journey. At the same time, marketers need insight into what’s working and what’s not, so that they can get the most out of their digital marketing spend.
Typically, requests for data, analysis, and even publication of optimized content needs to go through technical resources, causing frustrating delays. In many cases, there may be limitations that require plugging in an additional third party solution, adding yet more complication to the process. To properly manage your content, you need a platform that is designed to optimize and measure every aspect of the online experience for your customers. At the same time, marketers need to be more agile, even as the platform must be versatile enough to make technical implementation easy on IT.
Benefits of a Modern CMS
To solve these problems, you need a content management system that provides an easy-to-use and extensible digital experience platform, and which is designed with all of this in mind. It must enable marketers to quickly and effectively create personalized and cross channel customer experiences using predictive analytics—all without depending on IT.
An ideal CMS makes it simple to create content for both the web and mobile, and to understand the customer journey of your users. That means campaigns can be personalized, not just based on the form factor of the device used to view the content, but based on detailed insights into what content is resonating for which users. Multi-brand, multi-national web properties will be able to be managed smoothly from within a single platform too.
With a best-in-class CMS and marketing analytics system, marketers at mid to large enterprises will be empowered to create and support multiple websites and apps, using data to make informed decisions throughout the process. Built on the latest technology and without requiring IT at each step, a platform like this will allow you to get the most out of each piece of content while increasing marketing agility, together providing a big boost to business growth.