Social and Influencer Masterclass
Connect, learn, and elevate your strategy
Social Media is critical for brands. But fragmentation, algorithm changes, measurement challenges, influencer saturation, and the potential ban of TikTok, all present challenges for marketers. New AI tools can supercharge your social listening programs to unearth critical trends and consumer insights. Influencer Marketing continues to explode, but the extra spend in this space leads more pressure on performance and success.
This Masterclass will explore these key questions:
- How can brands incorporate AI tools into their social listening efforts to spot cultural trends and drive creative effectiveness?
- How can brands use influencer generated content (IGC), user generated content (UGC) and employee generated content (EGC) to drive engagement and conversions?
- How can brands build and scale influencer programs that drive measurable returns and drive sales?
Join us at the Social and Influencer Marketing Masterclass to explore the latest strategies, gain insights from industry experts, and network with peers who are navigating the same challenges.
What to expect
This interactive, half-day session offers a unique opportunity to:
- Gain insights from expert presentations
Hear the latest trends and actionable takeaways from leading social and influencer marketers during dynamic 10-minute presentations. - Shape the conversation
Influence the event content by sharing your specific challenges and interests when you register. This ensures the discussions and roundtables focus on the topics that matter most to you. - Engage in roundtable discussions
Participate in a series of focused, 20-minute conversations with industry experts and peers to address your unique social and influencer marketing challenges and share ideas. - Explore real-world applications in the keynote
Learn from a case study presented by Peter Malachi, Vice President, Head of Communications at Hermès, offering practical insights into successfully implementing social and influencer marketing strategies. - Continue the conversation
After the event, we encourage you to keep networking and deepen your connections with peers over a light lunch.
Take the next step
Gain new perspectives and actionable insights to elevate your social and influencer marketing strategy.
Since 2012, Peter has served as EVP of Communications at Hermès USA overseeing paid, owned, and earned media. He is responsible for developing brand communication strategy and executing creative projects that reflect brand values, drive awareness & client loyalty, impact positive brand perception, and incite new audience consideration.
