Case Study: How Luxury Brands Succeed in Affiliate Marketing
Luxury Brands have a lot of strength and opportunity in affiliate marketing, but many brands don't realize their full potential for success. In this case study, the Rakuten Affiliate Network took an in-depth look at Luxury Brands in the affiliate space to identify how advertisers in this vertical can make the most of their affiliate strategy, and outperform their competitors in ways they may not have realized were possible.
Online commerce has put purchasing power in the hands of the consumer in ways that hadn't existed only a few short decades ago. With the power of social media, content publishers, and a plethora of digital media readily available at their fingertips, today's consumer are more educated and shopper-savvy than ever before. This isn't just limited to the product categories a customer is familiar with either. If a customer wants to find a car but doesn't know the first thing about buying an automobile, there are more than enough websites ready to explain different buying options, how to identify a car, what to look for in a used vehicle, and more. And some of the biggest beneficiaries of this are luxury brand advertisers.
Luxury brand advertisers have been empowered through affiliate marketing. Partnering with publishers that promote their products to very specific types of consumers, highlighting not just the features of the product but why those features are right for those shoppers, is a reach that wasn't nearly as available years ago. This model of advertising achieves two goals simultaneously: shows shoppers why that particular luxury brand is right for them, and maintains that brand's prestigiousness. However, there's a challenge that many luxury brand advertisers face: how do they maintain prestige while simultaneously capturing new customers?
The answer has assumed to be exclusivity: partner with a few publishers that reflect the high value that a luxury brand advertiser brings in their products, and capture that market that values exclusivity and high quality. However, there are publishing partnership opportunities in affiliate marketing that maintain that exclusivity and value while capturing new customers and extending the brand's reach. In this case study, we take a close look at how luxury brands can yield high amounts of success in affiliate marketing by partnering with Coupon and Loyalty/Reward sites without compromising the brand's high value.
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