Mobile and App Masterclass
At this in-person Mobile & App Masterclass, you will hear presentations from expert speakers, addressing the key challenges in mobile and app marketing, covering topics such as data privacy, app store optimisation, user acquisition, analytics, and user engagement and retention. You will then have the opportunity to discuss the topics and address your questions in a series of breakout sessions.
Our Masterclasses are tailored to address your specific questions about ASO and mobile marketing. Unlike traditional events, we focus on your unique needs and provide an opportunity to connect with other brands, learn from their mobile success stories and to ask the questions that matter the most to you.
Round-table discussions will explore:
- App Store Optimisation & Ranking Strategies User
- Acquisition, Engagement & Retention
- AI-Driven Personalisation & Measurement
- Re-Targeting and Gamification for Growth
Join us for our annual Mobile & App Masterclass! Register to secure your place.



Zakiya Evelyn is a Lifecycle Marketer at Bark, with years of experience owning the full customer journey—from welcome flows to win-backs and everything in between. They have a special love for mobile and in-app moments that drive growth, engagement, and “wait, how did I just add 3 extra toys to my box?” And no... they can’t get you free BARK Air tickets (trust me, they’ve tried).