AI in Marketing and Communications Leaders Dinner
The New Rules of Visibility in an AI-Driven World
AI-powered discovery is rapidly changing how consumers find and evaluate brands. ChatGPT usage has grown 2.5x year-over-year and now serves more than 800 million weekly active users globally, while Google AI Overviews appear in up to 21% of search results, generating an estimated 3.3 billion AI-powered responses every day.
As AI search reshapes how brands and products are perceived, organisations with disjointed teams and data are losing control of the narrative. What's more, more than 95% of links cited by AI search engines come from non-paid content, with 27% originating directly from earned media coverage, making collaboration across SEO, PR, social, and communications more important than ever.
In this session, we'll break down how consumers are behaving and how organizations can join the dots across teams and datasets to win in AI search.
Key takeaways:
- Underlying narratives based on news articles and social media posts have a huge influence on information LLMs share, even if they aren’t visibly cited.
- Disjointed teams are failing to connect search, media, and social data present a huge risk.
- You’ll walk away with an understanding of how to approach connecting signals so your business can take confident steps in AI search.
Take the next step
Attendance is free and invite-only, but spaces are limited - register today to secure your seat.
With over 19 years of experience in the online communications space, Alistair is passionate about the intersection of digital marketing, PR, and consumer insights. He specialises in designing innovative solutions that combine the best of technology and expert teams to deliver meaningful value for clients.
