Research

  1. Messaging+ A guide to new conversational messaging channels

    IMImobile - Messaging+ A guide to new conversational messaging channels

    In the era of conversational messaging, customer experience needs to go beyond traditional messaging channels. Delivering the conversational services, app-like interactions, and data-driven ‘micro-moments’ that stand to win customers and keep them coming back will happen over digital and mobile messaging channels. But which channels should you prioritise in an increasingly complex messaging ecosystem to create and build conversational brand experiences?

    Read more & Download
    IMImobile
  2. The bad, the ugly, and the truth of mobile ad fraud

    Adjust - The bad, the ugly, and the truth of mobile ad fraud

    Mobile ad fraud poses a serious problem for everyone in the mobile advertising industry. Read Adjust's guide to find out how to protect your advertising budget.

    Read more & Download
    Adjust
  3. Adjust's Mobile Benchmarks 2018: What Happened in Mobile Last Year

    Adjust - Adjust's Mobile Benchmarks 2018: What Happened in Mobile Last Year

    Adjust brings you it's first Mobile Benchmarks report in over a year, collecting 365 days' worth of information from over 11,000 apps to give you a full picture of what mobile app performance looked like in 2017. With this data, you can compare your own performance, identify seasonal trends and more.

    Read more & Download
    Adjust
  4. The Consumer Content Report: Influence in the Digital Age

    Stackla - The Consumer Content Report: Influence in the Digital Age

    In today’s connected world, where people are constantly confronted with a myriad of content competing for their attention, what content and sources do consumers seek out, trust and find influential? Stackla surveyed 2,000 adults in the U.S., UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

    Read more & Download
    Stackla
  5. Omnichannel Messaging for the Travel Industry

    tyntec - Omnichannel Messaging for the Travel Industry

    The travel industry, with a wide range of communications flowing throughout the customer journey, is going through a transformation with the power of mobile messaging. Travelers increasingly demand the use of messaging with travel brands – both a challenge and an opportunity for airlines, hotels, online travel agencies and technology providers. This timely whitepaper from tyntec contains research data, deep insights and use cases on how mobile messaging can increase ancillary sales, bring agility to self-service and customer support and engage travelers with digital concierge services. ​​​​​​​

    Read more & Download
    tyntec
  6. Create, find, and use your content effectively with DAM

    Bynder - Create, find, and use your content effectively with DAM

    Leading digital file management platform, Bynder allows brands to easily create, find and use content. Bynder's original Dummies Book from Wiley explains how you can develop an effective DAM structure to manage your digital assets, how you can establish permissions about who can use the system while maintaining the system’s security, and how you can promote your system to achieve high user adoption.

    Read more & Download
    Bynder
  7. The High Cost of 'FREE': Why your video marketing strategy needs more than free video players

    Brightcove - The High Cost of 'FREE': Why your video marketing strategy needs more than free video players

    YouTube and Vimeo provide great social communities with global reach. But if your company uses only these hosting sites, you stand to lose control over some capabilities in the long run. The good news is you don’t have to choose! Learn how a blended distribution strategy for video marketing gives you the best of both worlds.

    Read more & Download
    Brightcove
  8. Ultimate Guide to Assessing Your Digital Marketing Program

    Silverpop - Ultimate Guide to Assessing Your Digital Marketing Program

    In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you'd achieve otherwise.

    Read more & Download
    Silverpop
  9. Mobile Marketing Tips

    SmartFocus - Mobile Marketing Tips

    Understanding the mobile user experience is vital for every marketer to maximise their campaign effectiveness. Most consumers now have constant connectivity - through smartphone, tablet and computer - they are ‘always on, always connected’.

    Read more & Download
    SmartFocus
  10. How To Be Successful In Mobile Advertising

    Quantcast - How To Be Successful In Mobile Advertising

    Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.

    Read more & Download
    Quantcast
  11. Best Marketing Practices for Growing your App

    Fiksu - Best Marketing Practices for Growing your App

    With more than 2.5 million mobile apps competing for users, finding the right users for your app can be a huge challenge. This whitepaper gives proven ways to increase your ROI aand get your app in the hands of loyal users.

    Read more & Download
    Fiksu
  12. The Real World of Real-Time Advertising

    Quantcast - The Real World of Real-Time Advertising

    Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.

    Read more & Download
    Quantcast